The Little Book of Food Waste

Waste less food, help the planet.

Creative Eaters (CEs)

A creative eater (CE) approaches food with curiosity, intuition, and a willingness to experiment. Their eating habits are often intuitive and mindful.

Creative Eaters | Preferences

CEs prefer stimulating flavors and aesthetically pleasing food and packaging. They embrace novelty, questioning norms, and blending ingredients in unexpected ways. CEs may also have unintentional fasting intervals, especially if they work in creative fields. They follow food trends closely, paying attention to TikTok recipes, as well as fashionable flavors and fads.

In 2025, creative eaters will be inspired by:

For creative types, food often aligns with other mediums like photography, film, illustration, and clothes.

Food Waste Challenges

CE’s passion for culinary creativity comes with challenges: perishable ingredients, the cost of innovation, and a tendency to abandon projects if they fail to meet high personal standards. Unfamiliar techniques—like fermenting, pickling, or dry-aging—may not go as planned, occasionally yielding inedible results.

As free-spirited food enthusiasts, they may struggle with rigid structures, preferring self-expression over strict recipes. Their curiosity can lead to scattered culinary interests, making them resistant to following conventional cooking directions. Their emotional intensity can result in burnout or fluctuating enthusiasm.

Making Change

Funnel your artistic and personal expression into food-related art (drawing fruit, food journalism, etc.). Read books about food history. Listen to podcasts. If you do want to try cooking or fermenting, try to take a class where ingredients are carefully sourced and portioned.