The Little Book of Food Waste

Waste less food, help the planet.

Pragmatic Eaters (PEs)

A pragmatic eater (PE) views food as fuel, prioritizing efficiency, nutrition, and/or functionality in their meals. PEs excel at breaking down complex problems into manageable steps and often apply this analytical mindset to meal planning and preparation.

Pragmatic Eaters (PEs) | Preferences

A PE diet consists of choices to support overall well-being. They may prioritize health, practicality, or both. PEs are likely to focus on high-energy meals and snacks to ensure sustained energy throughout the day. Pragmatic eaters who are not health-focused may focus their priorities on low spending, desiring ingredients that stretch their grocery budget. They are also more likely to clip coupons and shop based on savings.

They may also gravitate towards vegetarianism or veganism and/or avoid dairy, sugar, and caffeine.

Food content that appeals to healthier Pragmatic Eaters includes:

  • Recipes for energy balls and overnight oats
  • Meals with adjectives like “Plant-Based,” “Low-Carb,” “High-Fiber,” “Gut-Healthy,” and “High Protein”
  • Veggie-heavy salads and soups
  • Meals based on the use of an air fryer or crock pot

Food content that appeals to budget-savvy PEs includes:

Pragmatic eaters may also base meals on excess pasta, rice, sauce, etc.

Food Waste Challenges

Challenges arise for Pragmatic Eaters when unexpected schedule changes or shifting appetites leave carefully planned meals uneaten. Strict adherence to planning may also conflict with cravings or fatigue, leading to discarded ingredients originally intended for specific recipes. While repurposing leftovers or preserving scraps (e.g., making stock) is a logical solution, they may prioritize convenience over sustainability.

Pragmatic Eaters (PEs) | Making Change

For a pragmatic eater, food serves a clear purpose: nourishment and efficiency. Choosing ingredients with longer shelf lives that are also healthy can align with your need to maintain a streamlined, practical approach to your diet.